WINONA, Minn. — Like a cat’s nine lives, the historic Winona-brewed Bub’s beer is being resurrected again — or at least the name. This time of the owners of the downtown bar Market Street Tap are taking over the Fourth Street bar and eatery that had borne the namesake Bub’s Brewing Company since 1992 but which closed in August. Now Market Street Tap partners Brandon Cook and Erika Voss have acquired a liquor license to re-open the establishment next door to the historic Exchange Building on Fourth Street. They’ll keep the name that Winonans love to pronounce as “boobs,” not “bubs.” Some lingual scholars, however, however, claim that “boob’ is a corruption of the Germanic “boop” which they say is probably how Peter Bub called himself when he arrived as in Winona in 1879 as a Bavarian immigrant after a brief sojourn at a Milwaukee brewery. “Boob” or “boops,” you won’t change the minds of any latter-day Winonans. Bub’s it forever will be.
Thumbnail: Winona’s signature beer
> 1856: Immigrant brewer Jacob Weisbrod established a brewery in East Burns Valley, outside the recently established river town of Winona. To be sure, Weisbrod was the second Winona brewer, not the first, but the demand for his lager was strong. “It’s the grain,” he said.
> 1862: Weisbrod relocated to the foot Sugar Loaf mound, a navigational landmark for Mississippi River. Steamboats. This was before the mound was quarried, which left the current naked pinnacle, Limestone caverns under the Sugar Loaf mound were perfect for keeping beer cool.
> 1872: The brewery burned down in A replacement, bigger and better, was built. It still stands, albeit with other tennants recent years.
> 1879: Weisbroad hired a young Bavarian immigrant, Peter Bub, as brewmeister. Bub took over when Wisbroad died of typhoid. Bub’s Brewing Company came into being and lasted more than 100 years.
> 1979: Bub’s closed, driven out of business by giant corporate ate beer brands from Milwaukee and St. Louis. It was a sad moment for Winona fans.
> 1992: Local financiers revived the Bub’s name for a bar at 65 East Fourth Street with a hearty menu of entrees. Its popularity faded in time. The place poured its final tap last August — until now with the new owners.

Classic abel. Plus 4%.

Coopered and cooling. In Sugar Loaf cavern.

Reined up. For tavern deliveries all around Winona and neighboring counties.

Latter-day tenant. Brewery’s silhouette still here but repurposed.