SAUK CITY, Wis. – The people who run Kwik Trip couldn’t resist when they heard Dan Lepien’s recording “God Loves Kwik Trip.” They added it to the playlist of music to shop by at their 525 stores. It’s been in the rotation since March 24. This didn’t start as a promotional gimmick. Two years ago Lepien posted a photo of a Reese’s doughnut online with the caption “God Loves Kwik Trip.” His cousin saw it and said, “Hey, cuz, you’re a country singer. You really ought to record it.” He did – at Hilltop Recordings Studios in Nashville under the direction of Grammy-winning engineer and producer Zach Allen. But there’s a rub: Reese’s doughnuts are specialty item from Hershey in stock only off and on at Kwik Trip. Something to wait for.

Lepien. Been recording five years between gigs on Midwest country music circuit. Sees self as between 1970s Outlaw Country and 1990s neo-traditional country. A native of Sauk City.