WINONA, Minn. – The Winona-based magazine Big River has completed the transition to a new business model as a nonprofit. Reggie McLeod said the new status will enable the magazine to seek grants and donations. What’s ahead? “This change will allow us to attract more readers and writers, more photographers and artists — maybe even a cartoonist,” McLeod said. “We are pursuing grants and donations to help us publish more investigative stories, build an online archive of back issues and begin holding events around our region.” The latest issue is the 240th since publication began in 1993.

One of a kind. Thought to be the only independent magazine about a river published anywhere. McLeod: “The Mississippi is a big river that deserves the attention of quality regional journalism”.