LACROSSE, Wis. — The convenience store chain has hatched a mascot — a chicken named “Red.” The fellow was introduced to a crowd of delighted kids at a publicity event at Emplify Health’s LaCrosse hospital. Steve Shapiro, chair of the Gundersen Medical Foundation, was there to issue a “hatching certificate” to mark Red’s arrival. The six-foot character had plenty of hugs all around. The Gundersen Foundation and Kwik Trip are partners to raise funds for the Children’s Miracle Network for families of children with serious and complex medical needs.
His name is Red. Not coincidentally Kwik Trip has established a line of fried, roasted and otherwise prepared chicken products at its 880 locations in seven states.
