ROCHESTER, Minn. – A retired Winona State University advertising prof, Ron Elcombe, wrote a novel, “Once Lost.” The 402-page book tracks disintegrating family dynamics based on a progenitor’s lie. The setting is Minnesota. North Orchard Press, a private book-maker in Minneapolis, issued the book at $20. Five ninths after publication, the book reached 3,214,513 on the Amazon best-seller list.
Elcombe. His central charter is a mother who concocted a massive lie that festered and ruined her daughters’ lives and also hers.