LACROSSE, Wis. – The ubiquitous Kwik Trip convenience store chain, once mostly a gasoline vendor, has inched its way deeper into our lives with glazers, pizzas, karuba gold coffee, and prepackaged meals. Now Kwik Trip has gone perhaps the ultimate step: Underwear. Your choice – boxers or briefs. They’re touted as a seasonal item: Holiday stocking stuffers. No color choices. No choice in decoration – just Kwik Trip-brand products dancing all around and all under.
Skivvies in 700 stores. $20 each, $35 a pair.