Brisk early beer trade
ELBA, Minn. — The Fairwater side street between Tony’s Saloon and Mauer Brothers Tavern in the Whitewater River hamlet of Elba was filling by mid-afternoon ahead of the big kick-off. A good many beers later, Super Bowl LVII was over: The Chiefs over the Eagles 38-35. Advertisers paid $6 million to $7 million for every 30-second spot to reach 99 million sets of eyeballs, including a few dozen in Elba.
Tower idle. On this winter day nobody had climbed the 100-foot bluff-top Elba Fire Tower lookout.
Image: Steve Lunde
