MINNEAPOLIS – Baseball fans at Target Field can sample Pepsi-infused ketchup on their hot dogs on July 4. We’re not kidding. Jenny Danzi, a Pepsi spokesperson, said that the product, called Colachup, reinforces how well hot dogs and Pepsi go together. She called it “an unapologetically mouthwatering creation that seamlessly merges a condiment with the ultimate hot dog pairing beverage, delivering a unified taste experience.” Pepsi worked with the Culinary Institute of America to develop Colchup. The result, said Danca, is a “distinctive flavors and vibrant citrus blend of Pepsi enhances the bright and tangy characteristics of ketchup, offsetting the smokiness of the hot dog.” So much for the purple prose. Long-term product plans? We’ll have to wait to see.
Limited evailability. Only July 4 and only at the Target Field concession stand in Section 113.