PRAIRIE DU SAC, Wis. – The CurdBurger has returned to the grills at Culver’s fast-food places. The hearty burger is topped with a thick slab of cheese curd. The burger is a little too thick, say some, although nary a Wisconsinite. The CurdBurger will be available through October. Or, warns Culver’s, until supplies run out. The Wisconsin-based Culver’s chain, now with 899 restaurants in 26 states, floated the CurdBurger on social media in 2021 as an April Fools’ joke for Cheeseheads. Joke or not, the response overwhelmed Craig Culver, the company resident. He recognized that he might be on to something. The CurdBurger went live in October 2021.  People lined up as early as 7 a.m the first day. Some Wisconsin locations sold out within two hours. In all, 36,000 CurdBurgers were sold nationwide. One enthusiast — from Wisconsin, you guessed it — posted:  “I’m not even sure this should be legal.”

A cheesehead’s delight.  A gooey golden curd stacked on a gussied-up Culver’s signature ButterBurger. Why is this Packer fan smiling?

Culver. Smiling all the eay to the bank.