GOODVIEW, Minn. —The Kickass jerky maker Jeremy Littel plans a 2,500-square foot retail gallery with a porch out front to sit and chomp. Next step: A warehouse. Then what? Littel thinks big. Remember Kevin Costner’s line from the movie “Field of Dreams”: “If you build it, they will come.” Metaphorically: Kickass could come to be to Minnesota what L.L. Bean is to Maine — a travel destination, or at least a do-not-miss travel stop. For now, Littel’s home garage in Goodview is the world center of his Kickass brand, which a growing social media following and a growing presence on retail shelves in the Upper Midwest.
Jerky for the world. Now only a dirt pile, but, says Jeremy Littel, just you wait. Coming soon is the Goodview entrepreneur’s showroom for what he sees as a Kickass brand beef jerky empire. The site: 54th Avenue at U.S. Highway 61.