McDonald’s rolls back prices amid consumer revolt

CHICAGO – Even for McDonald’s diehards, the $8 cheeseburger was too much, even there was a double patty. Also: What of $3 hash browns. It was no surprise that corporate earnings slowed in late 2023 as customers balked at the price creep. The company’s chief financial officer, Ian Bordsen, says the goal non is to woo back customers  with lower rices. But why did prices zoom an average 10% in 2023? Inflation, Borden said, skirting whether there had been gouging at some locations. Resistance  to climbing prices swelled when customers began posting photos of over-the-top receipts: Like$14.58 for two Egg McMuffins, which breaks down to $7.29 per sandwich, and a $17.59 of a Big Mac combo meal. There have been 2 million views and hundreds of sound-off comments.