LACROSSE, Wis. – The LaCrosse City Council approved a permit to repaint the landmark six-pack riverside storage tanks to the original Old Style beer theme. The permit was to La Crosse Sign Group for the $40,000 project. The iconic six-pack, a favorite for tourist cameras, was first decorated o look like giant beer cans in 1969. The six-pack has born different beer labels over the years as ownership of the brewery kept changing hands. Meanwhile, City Brewing, whuch wns the six-pack, has received a permit to construct a new building in “silo alley” and extend an underground tunnel from the brewhouse to the new structure. The project is budgeted at $1.8 million.
Old Style redux. Repainting OK’d by City Council.